UTM tracking on leads

UTM tracking on leads

UTM tracking involves adding specific parameters to the URLs of your marketing links. These parameters are appended to the end of the URL and provide additional information to analytics tools about the source, medium, campaign, and other relevant details of the traffic. Take a look at our most recent blog post for a more comprehensive look at how you can use this in your real estate business.

The Aro CRM will automatically detect the following UTM URL codes and store them against the lead once a form is submitted on your website.
  1. utm_source
  2. utm_medium
  3. utm_campaign
  4. utm_term
  5. utm_content
  6. fbclid
  7. gclid
We recommend using a UTM URL generator to create your UTM URL.
Once a form is submitted on your website with UTM codes you will be able to see this UTM data by visiting the lead within the Aro CRM and scrolling down to the "Tracking Data" section, example;
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