Send a Follow Up Campaign

Sending a follow-up campaign enables additional communication with your customers, based on actions or results of a previously sent campaign.

There are a number of possible outcomes you can use to re-target segments of the original campaign:

Select clients who clicked / didn’t clicked
Re-send clients who opened / didn’t open
Re-send bounced once data is cleaned up
Use a different recipient set to target different sections of the database contact pool

Check out an excerpt from our recent campaigns webinar where we go into more detail on how to create a follow up campaign