Google Analytics / Website Reporting

Google Analytics / Website Reporting

Google Analytics is an essential tool for tracking and analyzing the traffic on your website. It provides valuable insights into how users interact with your content, which can help improve user experience and drive better business decisions.

In this guide, we'll walk you through how to set up Google Analytics for your website.

Once you've generated the necessary tracking code, simply send it over to us, and we'll take care of the rest!

Step 1: Create a Google Analytics Account

  1. Visit the Google Analytics Website
    1. Head over to Google Analytics to begin the setup process.
  2. Sign In or Create a Google Account
    1. If you already have a Google account, sign in. Otherwise, you'll need to create one. This account will be linked to your Google Analytics property.

Step 2: Get Your Google Analytics Tracking Code

Once you've created your Google Analytics account and property, you’ll need to retrieve your tracking code. This code will allow Google Analytics to collect data from your website.
  1. Navigate to Admin Settings
    1. On the Google Analytics homepage, click on the Admin gear icon in the bottom-left corner.
  2. Access the Tracking Info
    1. Under the Property column, select Tracking Info, then click on Tracking Code. This will bring up your unique tracking ID and JavaScript snippet.
  3. Copy Your Tracking Code
    1. In the Tracking Code section, you’ll see a block of JavaScript code. This is the code that you need to add to your website. Simply copy it to your clipboard.
Info
Once you have the code please email it back to support@arosoftware.com and we will insert the code into your website

Why Is Google Analytics Important?

Google Analytics is not just about tracking visitors—it provides powerful insights into your audience’s behavior, allowing you to:

  • Track traffic sources: Where are your visitors coming from? Is it from search engines, social media, or direct visits?
  • Analyze user behavior: What are visitors doing on your site? Which pages are they visiting the most? How long do they stay?
  • Monitor goals and conversions: Set up specific goals like form submissions or e-commerce transactions and track how well you’re achieving them.
  • Identify trends: See how your site’s traffic changes over time and identify patterns or issues that may need attention.
  • Boost SEO: Implementing Google Analytics is a great way to boost your website's SEO and rank higher in search results.