If your agency wants to target cold prospects, specific buyer groups, or potential sellers without utilizing your primary business email domain (e.g., keeping your primary domain clean and safe from potential spam flags), you can verify and send bulk email campaigns from an alternative domain name directly through Aro.
A: Many agencies use alternative domains (e.g., using youragencynews.com instead of youragency.com.au) to run targeted outreach campaigns to unregistered buyers or potential sellers. This protects the deliverability and reputation of your primary corporate domain while allowing you to legally and cleanly nurture new leads. Once they engage or register through your email links, they can be folded into your primary marketing ecosystem.
To send emails out of Aro using a specific domain, you must first authorize Aro to send emails on your behalf by configuring your domain’s DNS (Domain Name System) settings.
Step-by-Step Instructions:
Log into your Aro account.
Click on the Settings/Setup cog icon in the top right-hand corner.
On the left-hand side menu under the Company section, click on Email Domains.
In the top right-hand corner of the page, click the Add Domain button.
Enter the new alternative domain name you want to add and submit.
Click on the newly added domain to view its Verification requirements.
Click Start Verification.
Click on the magnify glass icon beside the new email domain record to open the required DNS records page and see an option to Email the records directly to your IT administrator or whoever manages your email domain's DNS.
A: Major email providers like Gmail and Microsoft have implemented strict anti-spam and anti-spoofing measures. Verifying your domain inserts required records (such as SPF, DKIM, DMARC or TXT records) into your DNS. This authorizes Aro’s servers to send mail using your alternative domain name, ensuring higher email deliverability and reducing the chance of your campaign emails from landing in the recipient's spam folder.
A: Once your IT administrator or DNS host adds the required records, the system might show the domain as "Verified" within 30 to 60 minutes. However, it is highly recommended to wait 24 hours before launching your first campaign. This gives the DNS changes enough time to propagate fully across the internet, ensuring optimal delivery rates.
A: Sending emails in Aro is usually linked to specific team members or offices. However, when drafting your email campaign, you have flexibility:
In the campaign creator, you can manually type in a custom From Email and From Name.
The part before the @ sign can be anything you prefer (e.g., info@, news@, admin@) as long as it a valid email address to receive replies back to.
The Golden Rule: While the prefix can be customized freely, the domain extension after the @ sign must match a verified domain in your Aro settings or you won't be able to send the email campaign.
A: When a recipient hits "Reply," the message will bypass Aro and go directly to the standard inbox associated with that email address, unless they interact with an enquiry link inside the email that routes them back into your CRM.
A: You can import your targeted list of contacts into Aro via a standard spreadsheet import. For best practices:
Upload your contacts into a specific Contact Group designated for this domain's outreach.
When setting up your bulk campaign, select this specific group as your Recipient List.
Note: Ensure that your contacts have valid email addresses and are marked as eligible to receive communications within your compliance guidelines.