Marketing
Why you shouldn't use open rates to measure email marketing effectiveness
What's changed? "Open Rate" is measured by inserting a tiny invisible image (called a pixel) into emails. When the image is downloaded, usually by the user opening the email, the system sending the email records this as an 'open' event. A number of ...
Why can't I use my Gmail / Bigpond / Hotmail address to send emails from in the software
So why can't I use my Bigpond/Gmail/Yahoo/Hotmail email address to send bulk emails? Quite simply, because email platforms can't or will never allow you to update the backend DNS records required to authenticate your email domain. Attempting to use ...
SMS Opt Out / unsubscribe
The system does not automatically include an unsubscribe link or text in an SMS. The Opt Out / Unsubscribe process will depend on whether you send from an actual mobile number as your sender ID or use an alpha numeric sender ID (which cannot be ...
How do I change the 'from' address in a newsletter?
You can change the email address that the newsletter is sent from on the first page (Basic Details) when you click on Add Campaign Simply delete the address that appears and replace it You can only send from previously verified email domains in your ...
How can I adjust the Font Size in a window card/brochure in the software?
Many of the open text fields have a WYSIWYG formatting menu (Acronym for What you see is what you get). This allows you to choose Bold, Italics, bullet points or insert images. Follow the instructions to edit your brochure here - How to Create & ...